Embed Social Media Feeds on Your Website

Embed Social Media Feeds on Your Websiteleistungspunkt shanghainese / Shutterstock Using platforms like Instagram and Facebook, small businesses can connect with customers in a direct, personal way. However, some regular customers may not be aware of your social media presence. One way to build a stronger online following is to embed Facebook, Twitter, Instagram, and Pinterest feeds and profiles directly into your website.In my experience, this has only been advantageous, said Kadeem Fyffe, a NYC-based fashion designer and head of design at WOLACO. Small business owners should take full advantage of social media. In this climate, not having social media embedded into your website makes your brand look unprofessional and out of touch.The overall process for embedding a feed or profile on your site is to build a widget and directly input its hypertext markup language code into your websites code. Building each widget or plug-in will vary depending on which platform youre looking to include. The process, however, is relatively simple, if you have a general understanding of website coding. If youre working with a site through WordPress or Wix, you can use separate widgets provided by these companies.If, however, youre interested in doing it on your own, weve outlined the steps for Facebook, Instagram, Twitter and Pinterest. Related Interested in social media marketing tools? Visit our sister site Business.com for a list of the best social media marketing tools.FacebookUnlike other social media sites, Facebook provides a plug-in generator for embedding your profile or feed on your website. Creating a page plug-in is as simple as inputting your Facebook Page URL, drumherum the width and height, and toggling the display options.Click Get Code, and Facebook provides JavaScript and HTML code for you to input on your website.Credit FacebookInstagramInstagram doesnt provide users with a plug-in generator like Facebook. In fact, Instagram only offers instructions for users on embedding an individual post. If youre looking to embed an entire Instagram profile or feed, you may have to work with a third party.Luckily, there are a few free tools to help you include your Instagram feed on your website. InstaWidget, for example, is one of many resources small business owners can use. It works like Facebooks plug-in generator Input your Instagram username, toggle the features and sizing, and copy and embed the code. In addition to InstaWidget, there are other solutions like LightWidget and Stadget. Regardless of which tool you use, including your Instagram feed on your website can help drive sales.We link Facebook and Instagram, and have found Instagram to be the most useful for traffic and sales, Fyffe said.TwitterEmbedding a Twitter feed involves creating a widget on your businesss profile. Theres no generator you need to go into settings and create a widget to copy and paste the code. The overall process is as followsClick y our profile picture in the top right Settings and Privacy Widgets Create New.Twitter will then ask if you want to create a widget that embeds a profile, list, collection, search or likes. Depending on what you click, enter the twitter URL and follow the instructions on the screen. Click Copy Code to add the widget to your website.Credit TwitterPinterestPinterest provides users with a widget builder, so you can follow the sites instructions to get code for your businesss website. You have the option to create a save or follow button, pin, motherboard or profile. Once you input your Pinterest board URL and adjust the size, the proper code will be ready for your website.Credit PinterestOther solutionsIn addition to embedding social feeds on your own, you can partner with another company to display your social media feeds in various places on your website. This is also ideal if you have limited coding experience.unterstellung companies will add social feeds to your website, keep them up to date and ensure that your feeds remain sleek and natural in your websites progression. The pricing model varies depending on which company you decide to use.Bottom lineEmbedding social media feeds and profiles on your website can help verify your web presence and increase interactions with customers. As a small business, connecting with web visitors is what can separate your business from larger enterprises. By including social media feeds even if they are only in the form of follow buttons you can ensure that valuable customers are aware of your online presence.Editors Note Looking forasocial media management solution for your business? Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free trb DAngelo Matt DAngelo is a Tech Staff Writer based in New York City. After graduating from James Madison University with a degree in Journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications. 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